‘Edutainment’ May Be Key to Millennials Making Positive Health Changes
Razi Berry Storytelling that educates and entertains – aka “edutainment” – is a powerful communication tool that can lead to positive health-related changes among multicultural millennials, according to a new marketing study from Baylor University. “Edutainment” – is a powerful communication tool Tyrha Lindsey-Warren, Ph.D., clinical assistant professor of marketing in Baylor University’s Hankamer School […]