Why is “Prettier” Food Thought to be Healthier?
Razi Berry A researcher from University of Southern California published a new paper in the Journal of Marketing that explores whether attractive food might seem healthier to consumers. The study forthcoming in the Journal of Marketing is titled “Pretty Healthy Food: How and When Aesthetics Enhance Perceived Healthiness” and is authored by Linda Hagen. Consumers […]
Emotional Issues and Obesity Grow Hand-in-Hand from Early Childhood
Razi Berry Obesity and emotional problems, such as feelings of low mood and anxiety, tend to develop hand-in-hand from as young as age 7 years, according to new research being presented at this year’s European Congress on Obesity (ECO) in Glasgow, UK (28 April-1 May). Analysis finds regardless of socioeconomic status, girls & boys with […]
Labeling Healthy Food with More Interesting Descriptions Could Increase Intake
In a very interesting study conducted at Stanford University, the descriptions used to label healthy food were shown to dramatically affect the consumption of the item.1 It has long been accepted that the manner in which food is presented impacts its appeal. For instance, a bowl of mushy carrots and zucchini is far less appealing […]