The Trouble with Froot Loops
Dr Christina Bjorndal, ND The packaging of a Froot Loops box is brightly coloured and the cartoon animals are all smiling. The marketing is designed for kids to want it, and it’s effective. Since its start in 1963, Kellogg’s Froot Loops has become one of the oldest, and most popular cereal products in North America. […]
Labeling Healthy Food with More Interesting Descriptions Could Increase Intake
In a very interesting study conducted at Stanford University, the descriptions used to label healthy food were shown to dramatically affect the consumption of the item.1 It has long been accepted that the manner in which food is presented impacts its appeal. For instance, a bowl of mushy carrots and zucchini is far less appealing […]