Why is “Prettier” Food Thought to be Healthier?

Razi Berry A researcher from University of Southern California published a new paper in the Journal of Marketing that explores whether attractive food might seem healthier to consumers. The study forthcoming in the Journal of Marketing is titled “Pretty Healthy Food: How and When Aesthetics Enhance Perceived Healthiness” and is authored by Linda Hagen. Consumers […]

Are “Attractive” Businesswomen Viewed as Less Trustworthy?

Razi Berry Sexual and gender orientation are two politically and socially charged topics in our world today. No matter our views and opinions, these aspects of identity seem to impact our relationships at home and work, sometimes in troubling ways. Recently, an incredibly interesting article was published by Eric Sorenson from Washington State University Press. […]