(NaturalPath) According to new research out of the University of Liverpool’s Institute of Psychology, Health & Society, there is a connection between unhealthy food advertising and an increase in food intake in children. The researchers analyzed 22 separate studies to evaluate the link. To conduct the research, the studies looked at children and/or adults that had been exposed to unhealthy food advertising on the television or Internet, measured how much they ate, and compared that to the amount people ate without food advertising.
The results included a significant increase in food consumption in children, but not adults when exposed to the advertising.
The main researcher said, “Through our analysis of these published studies, I have shown that food advertising doesn’t just affect brand preference – it drives consumption. Given that almost all children in Westernised societies are exposed to large amounts of unhealthy food advertising on a daily basis this is a real concern.
For more information, read the full study.
Razi Berry, Founder and Publisher of Naturopathic Doctor News & Review (ndnr.com) and NaturalPath (thenatpath.com), has spent the last decade as a natural medicine advocate and marketing whiz. She has galvanized and supported the naturopathic community, bringing a higher quality of healthcare to millions of North Americans through her publications. A self-proclaimed health-food junkie and mother of two; she loves all things nature, is obsessed with organic gardening, growing fruit trees (not easy in Phoenix), laughing until she snorts, and homeschooling. She is a little bit crunchy and yes, that is her real name.