The United States Attitudes of Consumers Toward Health, Cough, and Cold (ACHOO) was developed and conducted to understand the effects of the common cold on the daily routine of the general population.

Through a 36-question survey, the researchers asked 2,505 men and women if they had had a cold in the last year. According to the results, 86.7 percent of the participants had had one of more colds in the last year. Of the participants, 52 percent stated that their colds affected their daily life a fair amount to a lot. Productivity dipped by a mean 26.4 percent while 44.5 percent of the respondents said they were absent from either work or school for a day or two due to their cold.

Through the survey, 93 percent said they had trouble sleeping due to their cold with 57 percent saying that trouble was due to a cough or nasal congestion. The worse the symptoms, the more it affected the productivity and absenteeism.

A couple limitations of the study were that the survey had the potential for recall bias and there was no distinction made between the underlying cold and any treatment side effects.

For more information read the full study here.

Protect yourself and your family from the cold and flu season

With flu season at its peak, we have invited some of the top naturopathic physicians from NaturalPath and Naturopathic Doctor News & Review to share natural ways to prevent and heal from the flu.

In this guide you will learn:

– How to prevent the flu in your home
– Foods and supplements that can fight the virus
– Expert advice from leading physicians on how to treat the flu
– Understand the signs on when it is time to see your doctor
– The purpose behind your child’s fever and why you shouldn’t try to bring it down, sometimes

Get the Free PDF, Naturopathic Solutions for the Cold and FluHere!



Razi Berry, Founder and Publisher of Naturopathic Doctor News & Review ( and NaturalPath (, has spent the last decade as a natural medicine advocate and marketing whiz. She has galvanized and supported the naturopathic community, bringing a higher quality of healthcare to millions of North Americans through her publications. A self-proclaimed health-food junkie and mother of two; she loves all things nature, is obsessed with organic gardening, growing fruit trees (not easy in Phoenix), laughing until she snorts, and homeschooling. She is a little bit crunchy and yes, that is her real name.

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